For website owners, SEO is important because it can help to draw in more organic traffic. When a website ranks higher in search engine results pages, it is more likely to be seen by potential visitors.
So what is SEO:
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). This increase in SERP ranking can result in increased organic traffic to your website. The channels that most benefit from SEO are websites, blogs, and infographics.
On-page SEO refers to factors that have an effect on your website or web page listing in natural search results. These factors are controlled by you or by coding on your page. Some examples of on-page SEO include actual text content, meta tags, site speed, and mobile-friendliness.
Off-page SEO are the actions you take externally to your website that will impact your website ranking in SERPs. The main goal of off-page SEO is to build relationships and signal to Google that others vouch for your content. Good ways to build these relationships and signals are through social media activity, blog and forum commenting, guest blogging, and influencer marketing.
SEO takes time, effort, and patience, but it is worth it because it can dramatically increase the organic traffic coming to your site. Implementing even a few basic SEO strategies can make a big difference in your website’s search engine visibility and click-through rate.
SEO can be a confusing and daunting topic, especially if you're new to the world of online marketing. But SEO is essential if you want your website to be seen by potential customers. That's where Alter Influence comes in. We specialize in SEO and we're here to help you make the most of your online presence. We create content that is optimized for search engines, from your Instagram caption to your meta description. And we don't just stop there. We also offer guidance and support so you can keep up with the latest SEO trends. Contact us today to get started.
Comments